This will allow you to know better the clients and make suggestions. It means that you get them involved in a true customer relationship. Companies can publish promotions that appear on your official account. Some newspapers or magazines are doing it such as The New York Times, Wall Street Journal, and Vogue. You also have the possibility to personalize the content. WeChat can detect the user’s location, so you can easily target people around you. For example, there is location-based marketing. There are many functionalities that you can use. This application suggests various ways to exchange with users. How can Wechat serve your business in China? But if your business is successful you should consider settling an office in China. What is more, users might be confused about the authenticity of your business. The most inconvenient point is that you cannot use WeChat to promote your product. Such a partnership means that, in a certain way, you can belong to this third Chinese company. However, it is connected with the legal entity that created the account. It costs only 500 USD, and the operation is fast. The account will appear with your company’s name logo and description. This procedure takes only 7 working days. In fact, they can apply for a WeChat official account by using your Chinese business license. WFOE allows a company to get into the Chinese market but with restricted conditions.Īnother solution is to get a partnership with a third Chinese company. If you are not from the 17 countries, then you have to create a WFOE which can be expensive and take a long time. With this local regulation, creating an official WeChat account as a foreign company is not always easy. Concerning license, only a few countries can apply for it.Īs a whole, there are 17 countries or regions including Hong Kong, Macau, Taiwan, Japan, Korea, Malaysia, Singapore, Thailand, Russia, United States, Canada, Australia, New Zealand, Germany, France, England, and Italy. Nevertheless, it is necessary to have a legal entity such as China’s residence ID and a China Mobile phone number. Create a WeChat Official Account as a foreign companyīut if you want to work in China, you have to create an official Chinese account in order to reach Chinese targets. It will be more complicated to create a WeChat account. As a consequence, if you are a foreign company and you register overseas. Chinese users can only have access to the mainland’s account because they need to use a Chinese phone number.

English wechat official account